Pricing
Grow from proof to pipeline
Apptent is a B2B website conversion platform. You deploy one signed JavaScript embed on your marketing site—it runs first-party intent tracking, embeddable lead forms, and an on-page AI chat widget. When visitors heat up, Slack alerts ping your team with context (and optional AI talk tracks). Firmographics arrive after capture via your enrichment webhook. Everything is managed in one dashboard.
Plans are based on tracked website sessions per month—the same Intel events that power intent scores and visitor timelines. Start free on one domain; upgrade when volume grows. Machine-readable pricing
Pricing that scales with sessions
Same account as your dashboard. Upgrade when intent data proves ROI.
Free
Prove value on one site
- ✓1,000 tracked sessions / mo
- ✓Single-site embed (Intel + lead forms)
- ✓Basic intent scoring & visitor timelines
- ✓14-day data retention
- ✓Free website audit tools
Growth
For growing B2B sites
- ✓8,000 tracked sessions / mo
- ✓Single-site embed (Intel + lead forms)
- ✓Full intent scoring & site insights
- ✓Enrichment webhook (BYO)
- ✓30-day data retention
Scale
Recommended for revenue teams
- ✓40,000 tracked sessions / mo
- ✓Everything in Growth
- ✓Behavior-aware AI chat widget (embed)
- ✓Slack alerts (hot leads, leads, enrichment)
- ✓90-day retention + AI insights
Business
Multi-site & compliance
- ✓150k+ sessions & custom retention
- ✓Multi-site embed & unlimited origins
- ✓AI chat + Slack (custom thresholds)
- ✓Export webhooks & SLA
- ✓Dedicated onboarding
Embed, chat & Slack by plan
Every paid plan includes the core embed. AI chat and Slack unlock on Scale and above.
| Capability | Free | Growth | Scale | Business |
|---|---|---|---|---|
| JavaScript embed (Intel + forms) | ✓ | ✓ | ✓ | ✓ |
| Enrichment webhook (BYO) | — | ✓ | ✓ | ✓ |
| Behavior-aware AI chat | — | — | ✓ | ✓ |
| Slack integration | — | — | ✓ | ✓ |
Business includes multi-site embed and custom Slack thresholds. Session limits and retention vary by plan above.
Frequently asked
Is there a free plan?
Yes. Free includes 1,000 sessions per month, a single-site embed for Intel and lead forms, and basic intent scoring. AI chat and Slack start on the Scale plan; enrichment webhook is available from Growth.
Which plan includes the AI chat widget?
The behavior-aware AI chat embed is included on Scale and Business. Growth and Free include the embed for tracking and forms without the chat widget.
Which plan includes Slack?
Slack integration (hot-lead alerts, new leads, enrichment notifications) is included on Scale and Business. Connect your incoming webhook in Dashboard → Settings.
Do I need a separate enrichment tool?
Enrichment is optional for tracking and chat. For firmographics, you connect your own inbound webhook—Apptent orchestrates handoff server-side and never stores enrichment credentials in the embed.
What counts as a tracked session?
A tracked session is a visitor session on your site with Intel events ingested. Plans scale with session volume and retention—not page views alone.
Is the dashboard included?
Yes. Plans apply to the same workspace at /dashboard—Intel, Chatbot, Settings, and embed tokens.
Can I change plans later?
Yes. Upgrade as traffic grows. Annual billing saves 20% on paid tiers. Business plans support custom session limits and retention.