Product
Everything Apptent does on your website
Apptent is a B2B website conversion platform. You deploy one signed JavaScript embed on your marketing site—it runs first-party intent tracking, embeddable lead forms, and an on-page AI chat widget. When visitors heat up, Slack alerts ping your team with context (and optional AI talk tracks). Firmographics arrive after capture via your enrichment webhook. Everything is managed in one dashboard.
This page mirrors the live product—sign up, paste the embed, then work in /dashboard (Intel, Chatbot, Settings). No separate “marketing SKU.”
Embed, AI chat & Slack—how it ships
Apptent is not three tools duct-taped together. You install one embed, optionally turn on chat, and connect Slack so marketing and sales see the same intent signals.
One embed for Intel, forms & chat
A single JWT-signed script on your marketing site. No separate tags for tracking, lead capture, and chat—one loader, origin allowlist, and dashboard token.
- First-party visitor ID, page views, scroll depth, clicks, and UTMs
- Optional embeddable lead forms with consent metadata
- Optional AI chat bubble styled to match your site (auto theme capture)
- Secrets and webhooks stay server-side—never in page source
Behavior-aware AI chat on your site
Visitors open a chat widget on your pages. Replies are generated server-side and informed by their live session—what they viewed, how far they scrolled, and what they clicked—not a static FAQ.
- Chat events stored in Intel next to the same visitor timeline
- Custom welcome message, position, and system prompt per workspace
- Movement context sent with each message so answers stay relevant
- Enable or disable per tenant; works with the same embed token
Slack integration for proactive follow-up
Connect an incoming webhook in Settings. Apptent posts to the channel your revenue team already uses—so high-intent moments do not sit silently in a dashboard.
- Hot-lead alerts when visitor intent crosses your threshold (default 80+)
- Optional AI-generated outreach notes and objection hints in the alert
- Notifications on new lead submissions and completed enrichment
- Encrypted webhook storage; alerts deduped so channels are not spammed
Configure chat and Slack in Dashboard → Chatbot and Settings.
Behavior Intel that sales actually uses
Apptent Intel answers: who came back, what they read, and how hot they are—not just pageviews. Every visitor gets a stable ID. Sessions, scroll depth, clicks, UTMs, and intent bands roll into Visitors and Site Insights—the same views you use in the product today.
- ✓Individual visitor timelines with session replay-style events
- ✓Daily rollups: exit pages, conversion paths, intent distribution
- ✓Optional AI narratives with monthly LLM budget controls
- ✓Configurable retention and JSON export webhooks
Live signal
47 hot · 12 pricing views · 3 demo requests
Embeds that never leak secrets
Your marketing site loads a JWT-signed script scoped to allowed domains. Lead forms POST to Apptent; enrichment runs server-side. Webhook secrets and Slack URLs stay in Settings—not in view-source.
- ✓One-line embed with consent-aware lead forms
- ✓Correlation IDs across events, leads, and enrichment
- ✓Purchase conversion webhook for Shopify-style stacks
- ✓RBAC for Owner, Admin, Sales, Marketing, Developer, Viewer
Live signal
POST /api/v1/leads → enrich → profile merged
Behavior-aware AI chat (embed widget)
Enable the on-page chat bubble from Dashboard → Chatbot. Each reply is generated server-side with the visitor’s live movement context—pages, scroll depth, clicks—so answers reflect what they actually did, not a generic script.
- ✓Single embed loads the widget; JWT + origin allowlist for security
- ✓Auto UI theme extraction from your site CSS
- ✓Custom welcome message, position, and system prompt
- ✓Chat open, message, and close events in Intel for attribution
Live signal
Visitor asked pricing → intent +22
Proactive alerts in Slack
Paste an incoming webhook in Settings. When intent crosses your threshold, the team gets a channel alert with recent pages—and optional AI-generated talk tracks and objection notes for hot sessions.
- ✓Hot-lead alerts (configurable intent threshold)
- ✓New lead and enrichment-complete notifications
- ✓Webhook URL encrypted at rest
- ✓Deduped alerts so channels stay usable
Live signal
🔥 Hot lead · pages + AI brief
Server-side firmographics
Connect your enrichment inbound webhook—Apptent forwards each lead with correlation IDs, verifies the callback, and merges company fields back into the visitor record so reps see “Acme Corp” not “visitor_48291”.
- ✓Inbound webhook with shared secret verification
- ✓Profile merge into visitor records
- ✓Slack notifications on enrichment complete (when configured)
- ✓Prospect audit tool for outbound (dashboard)
Live signal
Acme Corp · acme.com · 120 employees
Frequently asked questions
- How does Apptent Intel work?
- Intel assigns each visitor a stable ID, records sessions, scroll depth, clicks, UTMs, and chat events, then rolls up insights and optional AI summaries in your dashboard.
- Is the embed secure?
- Yes. The embed uses JWT-signed tokens, origin allowlists, and server-side enrichment. Webhook URLs and API secrets stay in tenant settings, not in browser code.
- What triggers Slack notifications?
- You connect a Slack incoming webhook in Settings. Apptent can notify on new leads, completed enrichment, and hot-intent visitors who cross your score threshold—with optional AI-generated context for high-intent sessions.
See it on your site
Run the free audit on the homepage, then install the embed from onboarding.