UTM campaign builder
Build campaign URLs with standard UTM parameters. Copy and use in ads, email, and social—then attribute sessions in your analytics stack.
Track UTMs in Apptent Intel alongside sessions, referrer, and conversion paths.
What this tool does
The UTM campaign builder creates tagged URLs with utm_source, utm_medium, utm_campaign, and optional term and content parameters. Clean UTMs keep Google Analytics and ad platforms aligned on which campaigns drive qualified B2B traffic.
Frequently asked questions
- What is a UTM link?
- A UTM link adds campaign parameters (utm_source, utm_medium, utm_campaign, etc.) to a URL so analytics tools attribute traffic to the correct channel and campaign.
- Which UTM parameters are required?
- Google recommends at minimum utm_source, utm_medium, and utm_campaign. utm_term and utm_content are optional for keyword and creative differentiation.
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