Free tools for B2B pipeline teams
Apptent is a B2B conversion platform (intent tracking, lead capture, enrichment, AI chat). These free tools diagnose the same problems the product fixes—anonymous traffic, wasted ad spend, and blind spots before a form fill. No account required to run them.
When you are ready to track your own site, create a workspace and paste the embed from onboarding. Intel, Chatbot, and Settings live at /dashboard.
B2B website tracking audit
Scan any domain for ad retargeting pixels vs B2B visitor identification tools—instant leak report.
Open tool →MarTech stack checker
See which ad pixels and intent trackers are installed on a website—full stack breakdown.
Open tool →Ad spend leak calculator
Estimate how much paid traffic budget is wasted on visitors you cannot identify or retarget as accounts.
Open tool →Visitor identification ROI calculator
Model pipeline value from identifying high-intent website sessions before they fill a form.
Open tool →UTM campaign builder
Build clean campaign URLs with UTM parameters for Google Analytics and ads.
Open tool →Intent score playground
Interact with a live intent score demo—scroll, dwell, and explore how behavior signals compound.
Open tool →Want a printable playbook? Get the B2B tracking checklist.
Frequently asked questions
- Are Apptent marketing tools free?
- Yes. Audits, calculators, the UTM builder, and the intent score demo are free to use without an account. Creating a workspace is optional and unlocks the full product dashboard.
- Do I need to install anything to run the website audit?
- No installation is required. Enter a domain on the B2B tracking audit or MarTech stack checker and results appear in the browser using a live homepage crawl when the site allows it.
Turn insights into pipeline
Install Apptent on your site—same dashboard for Intel, leads, enrichment, and AI chat.