Free B2B website tracking audit
Enter a domain to see if you are running ad pixels without a B2B intent or visitor identification snippet—the #1 cause of paid traffic waste.
Lead leak & ad spend audit
Detect retargeting pixels without B2B visitor intelligence—the fastest way to spot wasted ad spend.
What we check
- Meta, LinkedIn, Google Ads, TikTok, and X advertising tags
- B2B intent tools: Leadfeeder, Clearbit, RB2B, Koala, Apptent, and more
- Critical leak: ads present but no visitor ID stack
What this tool does
The B2B website tracking audit crawls a domain’s homepage and lists advertising pixels alongside B2B visitor identification or intent tools. It flags a critical leak when ads run without deanonymization—common when teams retarget traffic they cannot map to accounts.
Frequently asked questions
- What is a B2B website tracking audit?
- A B2B website tracking audit scans your homepage for advertising pixels (Meta, Google Ads, LinkedIn, etc.) and compares them to B2B visitor identification or intent tools. A common leak is paying for ads without deanonymization.
- What does critical ad leak mean?
- Critical ad leak means retargeting or ad pixels were detected but no B2B intent or visitor ID tracker was found—you may be spending on traffic you cannot tie to accounts.
- How long does the audit take?
- Most audits complete in a few seconds. Apptent fetches your homepage HTML and matches known script patterns for ad and intent technologies.
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Turn insights into pipeline
Install Apptent on your site—same dashboard for Intel, leads, enrichment, and AI chat.