# Apptent

> B2B website conversion platform: one embed tracks behavior and intent, captures leads, enriches firmographics server-side (BYO workflow), optional AI chatbot—dashboard at https://www.apptent.pl

Apptent helps B2B marketing and revenue teams see which visitors are heating up before a form fill. One JavaScript embed provides Intel tracking, optional lead forms, and an optional on-page AI chat widget (behavior-aware replies). Connect Slack for hot-lead and lead/enrichment alerts. Firmographics follow your enrichment webhook after capture—not mass IP deanonymization.

## Product

- [Home](https://www.apptent.pl/): Overview, live audit, intent demo, pricing preview
- [Features](https://www.apptent.pl/features): Intel, capture, enrichment, chatbot
- [Pricing](https://www.apptent.pl/pricing): Session-based plans (Free, Growth, Scale, Business)
- [Machine-readable pricing](https://www.apptent.pl/pricing.md): Plain-text tiers for agents

## Lead magnets (email unlock)

- [B2B tracking checklist](https://www.apptent.pl/resources/b2b-tracking-checklist): 15-point MarTech checklist

## Free tools (no account)

- [Tools hub](https://www.apptent.pl/tools)
- [B2B tracking audit](https://www.apptent.pl/tools/b2b-tracking-audit)
- [MarTech stack checker](https://www.apptent.pl/tools/martech-stack-checker)
- [Ad spend leak calculator](https://www.apptent.pl/tools/ad-spend-leak-calculator)
- [Visitor identification ROI](https://www.apptent.pl/tools/visitor-identification-roi)
- [UTM builder](https://www.apptent.pl/tools/utm-builder)
- [Intent score demo](https://www.apptent.pl/tools/intent-score-demo)

## Legal

- [Privacy](https://www.apptent.pl/privacy)
- [Terms](https://www.apptent.pl/terms)

## Optional

- [Sign up](https://www.apptent.pl/register)
- [Sign in](https://www.apptent.pl/login)